I grew up in a family where my parents sat at the kitchen table every morning, drinking coffee and reading the morning paper. Well, and my mother smoked her cigarettes, but that’s not something I want to talk about. Nasty things, they will kill you. Anyway, it was a natural for me to subscribe to the daily newspaper once I graduated from college, and I have every day of my adult life. These days, I tend to read the paper at odd times of the day, sometimes in the mornings, sometimes afternoons, and sometimes I just skip it and will pile them up for days, before I finally sit down for one long massive newspaper reading session.
Sunday papers are different though. I love to read them in the mornings and look at all the ads and coupons. That’s my favorite part of the paper, and my favorite paper of the week is the Sunday version. I love me some retail. Target ads are always my favorite, but I love all the electronics stores ones, the craft and chain department store ones, and various and sundry other ad supplements. Now that I’ve learned to drink coffee, I love to get a big mug of coffee and work my way through all the ads and coupons on Sunday morning.
What I do not get, though, are the drug store ads. Every Sunday, my paper comes with an ad for CVS, Rite Aid and Walgreens. Every.Single.Week. We have a joke around here that if a new building is going up on a corner, it’s got to either be a drugstore or a bank. They are very prolific where I live, these drugstores. Many of them are open 24×7 and I realize that a lot of people frequent them. Mostly, people who have kids, who are constantly needing medicine, band-aids, benadryl, cough syrup, etc. We’re not “those” kind of people though, and I can honestly say that I rarely, if ever, walk in a chain drugstore. I buy all my drugs, household supplies, etc at either Walmart, Target or the grocery store. I can probably count on one hand how many times I’ve walked into a CVS, Walgreen’s or Rite Aid of my own need in the last 10 years. So, every Sunday, I toss those circulars right out. Never even glance at them.
Just wondering if others are like that, or am I in the small minority?
P.S. I know my sister Suzanne will enjoy this post, her job is newspaper advertising. Blah! Go for it Suzie, comment away!
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